Google's new CFO, SeaWorld's new ad and the Fed's tiny rate hike

The Dow Jones Industrial Average (^DJI) and S&P 500 (^GSPC) are trading flat into the middle of the session while the Nasdaq (^IXIC) is marginally higher. Crude prices (CLK15.NYM) are experienceing an uncharacteristically calm day, flat through lunchtime but still solidly under that $ 50 a barrel mark.

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Here are some of the other stories Yahoo Finance is keeping an eye on today.

Fed rate hike
St. Louis Federal Reserve Bank President James Bullard saying today he’s concerned about what he calls a “violent” reaction from the markets when the Fed finally starts raising rates. Some have speculated the central bankers might only increase rates by an eight of a percentage point instead of the typical quarter of a point to ease the move.

Google’s new CFO
Some have called her the most powerful woman on Wall Street. Now Morgan Stanley (MS) CFO Ruth Porat is leaving to take the same job at Google (GOOGL). She’ll be replacing Patrick Pichette, who announced his retirement earlier this month. Is a new trend afoot with the most powerful people on Wall Street migrating to Silicon Valley?

SeaWorld’s new ad campaign
Struggling SeaWorld (